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Ch. 11 of the Comprehensive Checklist for Growing Your Business: Pimp Your Ride

Successful advertising and marketing campaigns are hard to achieve, especially when the competition is aggressive in both online and offline channels. On top of that, you’re a small business owner, working hard to establish the brand against bigger companies with a pretty marketing budget to expend. What many business owners may not know, is that one of the best return on investments in advertising, is your car. Car wraps and vehicle graphics are the most economical way of generating customer awareness and builds a strong presence in any given area. So often this option is overlooked and somewhat considered cheesy or tacky. Don’t be too quick to say no — here are some awesome stats on vehicle wraps from The Outdoor Advertising Association of America:

• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

• One vehicle wrap can generate between 30,000 – 70,000 impressions daily.

• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

In essence, your company car(s) are your mobile storefronts and it’s a very valuable piece of real estate. For many of our Handlr Partners which are on-the-go, mobile businesses, we heavily recommend they look into having their company cars wrapped. For us, the living proof is constantly hearing new customers tell our Partners they’ve seen their branded cars drive around town — it works!

The typical cost to get a car wrap falls between $1,500 – $3,000 and that usually includes the installation. It might be a bit high up there in cost, but the opportunities for your business’ growth greatly widen when your business name is on an attention getting, traffic-stopper. It can also be a fun way to get creative and funky with your business image. Vehicle wraps are very versatile, can be done on cars of all sizes, and the astonishing stats are all there. Don’t fear to go a bit bigger and think outside the box for advertising avenues.

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