Creating a solid customer core is a vital part of business. Regardless of the type of industry that your business is part of, it is very likely that your customers are essential to any success that you have. In fact, they may just be the most important part of your business. Keep them happy, and you will not only retain them, but you will attract new customers too. Therefore, you might want to maintain top-notch business standards. One such way to do that could be by providing high-quality products/services and making the payment process as seamless as possible. The latter can be achieved by choosing integrated payment systems that can process payments faster, thereby making the checkout process quicker. However, if you don’t perform to the highest standard, they will take their business elsewhere which could be damaging to your company. This is why you need to do everything in your power to ensure that your customers are at the forefront of everything that you do. For example, if you work in the pharmaceuticals sector, implementing CRM software from a professional service like Synergistix, Inc. (learn about Synergistix and all that they do here) will help you to improve your relationships with your customers so that your business can go from strength to strength. Though some people think it is hard, it really doesn’t have to be, particularly if you do everything right.
If you don’t have much experience when it comes to attracting customers, you can read this blog for tips on how to create leads and pull clients. Customer appreciation can also be difficult to execute, but it’s absolutely not something to be ignored. We’ve compiled some easy and cost-effective ways to give back to your clients and instill confidence in your customer base.
Prove your worth with photos
With Permission from your customer, take photos of them in the moment of satisfaction. Real customers seeing real customers happy with your service is the best guarantee of more business. Our founder, Britt Alwerud has required her DogZenergy employees for years to take photos of her clients dogs and send them throughout the day. Nothing works better to ease the mind of current and future clients than seeing happy pups on the go.
Giveaway branded swag
Everyone loves free stuff! In a recent survey, 58% of respondents reported that they keep a promotional product anywhere from one year to more than four years. Who is your primary customer? What type of product might they find fun or helpful? Live near the beach? Offer free, branded beach towels for free marketing space on the sand. Cut hair for a living? Offer your clients branded combs and brushes to remind them of your service every time they wash up.
Social Media Shout Out
Keep an eye on dates important to your customers. Post a happy birthday photo or message when your client’s big day arrives. Send best wishes to all every holiday and post congratulations when a customer has a big life event. This will keep you in the feed of both your clients and their friends.
Party On!
Everyone loves a party. If you have the space or can rent it on the cheap, put together a party with some music, free food and entertainment. You’ll be surprised how many people will show up for a slice of pizza and a good time. This will establish you as more of a friend to the community rather than faceless business.
