Are you small business owner who is panicking over an online review about your business from a competitor or a disgruntled past employee? Or are you wondering how to attract more positive online reviews? Or have you been looking at this german article, trying to find a good way to manage your online reviews? The answer might lie in making sure that you’re building a tribe and cultivating the right relationships. Kristen Lee breaks it down for us on this week’s episode of Handling Business!
Kristen Lee is two parts serious business strategist, one part fairy godmother with a double dose of Jersey, and she’s also the Founder & President of Kristen Lee Consulting, LLC {formerly Thrive}.
Kristen is a dog business consultant, marketing expert, high-end sales ninja, mindset and personal development thought leader. She’s also a continuous education and improvement junkie; always placing herself in the student seat.
And her vision?
Creating massive empires for dog business professionals, empowering industry leaders while accumulating wealth and FREEDOM in their businesses.
If she’s not traveling the world on the search for business knowledge bombs to bring back to the dog biz industry, you can find her at her home in hipster Durham, NC with her hubby Frank, two dogs and one cat who thinks he’s a dog.
In this episode, Kristen and Britt cover a wide range of topics and narrow in on getting clear on what your niche is in order to find your tribe. Kristen is a firm believer that you have to identify your tribe as the first building block in forming your marketing and sales plan so that you don’t waste time and money knocking on the wrong doors. Whether that means hiring a comprehensive web design + online marketing company like Web Chimpy to build relevant, targeted campaigns that reaches the right people, or whatever other strategies you decide to implement, it needs to be something that helps you find your tribe.
Kristen also talks about how important it is to cultivate your tribe and build a community so that when it comes to big “asks” it’s easier to communicate with your clients about writing reviews or spreading word of mouth about your business. Becoming the leader of your tribe also builds credibility as an expert, which leads to other great opportunities and more revenue streams.
Kristen shares what to do about good, bady and ugly reviews and how to deal with them in the most positive way. This episode is jam packed with good advice so don’t miss it!
