Ch 6. of the Comprehensive Guide for Growing Your Business: Modernize and Invest in Your Brand

It is mission critical to have a logo that conveys your brand’s look and feel. According to smallbusiness.chron.com, the company logo is, “the single most visible manifestation of the company within the target market.” We couldn’t agree more. For this reason, it is heavily important that you brand your company in a position that aligns with your target market. It’s a visual first impression to your customers so, make it count. Another astonishing stat from ConversionXL says, “visual appeal can be assessed within 50 ms” (Laja). That’s a fast assessment! Where does your logo stand on the eye-catching meter? Graphic trends are ever-changing but we do know that resorting to ClipArt, gradient heavy graphics, and busy elements in a logo add noise when you’re trying to break through the clutter. Seek for a clean, easy-read symbol for your company.

A good rule of thumb is to ask yourself if you logo is a clear read if it is shrunk down to a 1-inch area. Often times, many businesses strive to include tiny details in their logo that unfortunately, get lost when it’s printed on a business card or other small marketing materials. If your logo needs a bit of a facelift, there are many platforms available to you to solve your problem. You can hire a local graphic designer to create branding and marketing materials for you. 99designs or Canva for Work is commonly used to instantly get a few designs created. Moo.com and Vistaprint.com are great options for cost-effective and high-quality marketing materials with a fast overturn rate.

If you have employees, it’s not a bad idea to have matching team shirts made. Even having branded marketing materials like table cloths and tents can help strengthen your brand image amongst customers and team members both. Having a cohesive and unified look across your company on all platforms goes a long way. Paying attention to small details and cleaning up the look of your company positions your business in a better spotlight in consumers’ minds.




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