There was a time when if you wanted a ride across town, your only choice was to call a cab. Now, with a few taps, you can call an Uber or Lyft and get where you need to go. To many, the instructions to “call a cab” now seem strange and outdated. While paying for your ride with your phone was once thought of as unusual and unsafe, it is now rare to find someone with more than $40 dollars cash in their pocket. Although cabs were often dirty, slow, and expensive, you can argue that their biggest weakness was failure to change.
The point of this illustration is that you have to adapt to survive. The most successful businesses are the ones that embrace change and continue to give real benefit to their customers. This means adapting to and accepting new methodologies that technology now offers. Not only will platforms like Handlr make your business more efficient, they will help you compete in a market that is relying more and more on technology. “Oh, I just pay you on my phone?” is no longer a weird request. Oh, no more paperwork & invoicing? — It is quickly becoming a valuable and appreciated convenience. The ability to directly message customers is revolutionizing customer service. Scheduling appointments in a few clicks is becoming the new standard. Businesses who fail to adapt to the increasing demand for mobile and digital services won’t be able to compete. The competition is changing and customers are taking notice. For today’s businesses the choice is clear: you either adapt to new technology or go the way of the dodo.
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