This week’s Business Spotlight is Tranquil Home based out of San Diego, California! Nicola is co-partner of this home cleaning service that has been using the Handlr mobile business management platform for 5 strong months. We asked her a few questions on her journey of starting this business.
How did you start your business? Bootstrapping, I started literally with zero resources and used only what I could obtain through either trade, or doing the work myself to get started. Seven months in, I asked my childhood friend Erin if she would like to partner with me. Erin and I then bootstrapped together, and slowly but surely established a solid business.
What was your biggest struggle in the process? Finding the appropriate business model for Tranquil Home, and just learning dozens and dozens of tiny lessons that all were road blocks but now we use that knowledge to grow faster and more efficiently.
What’s your favorite inspirational quote? “Forget past mistakes and forget failures. Forget everything except what you are going to do now and do it.” — William Durant
Which historical person do you most look up to? The one that sticks out in my mind is Joan of Arc. The film, “The Messenger” about her is one of my favorites! I admire people that have enormous amounts of conviction like that. Granted she was leading people to war, which I don’t condone – but you kind of have to stand back in awe at that level of passion. Plus the fact that it was 1492 and managed to get a man, let alone hundreds of them to follow her into war is pretty amazing.
If you could be an animal, what would you be and why? Definitely a bird, preferably one that doesn’t get prayed on much so I would say maybe an Eagle. I love the thought of flying around free, it sounds so liberating and non-stressful.
What does your typical weekday look like? It varies day to day, however usually a minimum of 5 hours work starting at around 9am. I try to get in a work out at least 3 x a week.
How many hours do you spend on marketing, sales, scheduling, employee/contractor management, customer communication, accounting, business development, other? 25-40 hours a week on a combo of all the above. However, my business partner Erin focuses more on the accounting side, and I try to work day-to-day on at least hiring, and or marketing/tweaking our website in addition to editing our calendar, customer service, answering phones, following up with clients, etc.
What’s your favorite business hack? Working when I’m in the mood. I really do well with late night working. My brain has slowed down by the end of the day so I can focus easier.
What does your morning routine look like? Well, I would like to say its a morning jog, followed by a healthy smoothie but honestly it’s not. Most days, it involves rushing out the door.
Where do you see your business in 5 years? I see it becoming easier and much more profitable. We learn so much every month. In 5 years, I think we will really have our act together. We are aiming for 1MM in sales this year, so to have a sales revenue of over 2-3 MM in 5 years would be a great goal.
If you could do anything right now, what would it be and why? Vacation for sure, maybe a drive up the coast. I love the feeling of returning home after a vacation, refreshed and ready to work.
If you could go back and change anything when you first started your business, what would it be and why? I would take advice from other successful people but maybe not as seriously. No one knows your business better than you, and while, yes, other successful people can, and do have great advice I wish I didn’t take it as gospel. I would have joined an, “association” related to my business earlier. I also would not have let fear of breaking every tiny rule be the main motivator behind hasty decisions. I would have also read the E Myth earlier!