Small Biz Viewpoints has put together a great list of questions to ask your clients in a survey:
The important thing to remember when asking for customer feedback is to keep it short and simple. Many people don’t want to spend time to fill out survey forms; however you can improve your response rate by keeping the questions short and making it easy for them to answer them.
Below we have identified 10 questions you should include in the customer feedback form. The goals of the questions are several – to understand what you are doing well, what you can improve, what else customers are looking for how effective is your marketing and which competitors you need to watch for.
How long have you been our customer?
First time
Less than 3 months
One year
Three years
Five years
What is one thing you like the most about us?
What is one thing would you like us to change?In the last 6 months how has our performance changed?
Worse than before
Same as before
Better
What do you find most attractive about our company?
Price
Product
Customer Service
Location
Would you recommend us to your friends and families?
No
May be
Definitely
How do you compare the value we provide against our competitors?
The competitors are better
Same as competitors
You provide better value
Which one competitor do you like the most besides us?
How do you hear about our company?
Word-of-mouth
Newspaper
Internet
Social Media
Other
Do you want us to me on Social Media sites such as Facebook, Twitter, Yelp?
Not really
May be
Absolutely
